The question about whether or not educational technology is a discipline  is not new. One can imagine at least three contexts for such a  question. First, it might be motivated in response to those who question  or fail to appreciate what educational technologists do. Second, it  might be motivated by efforts to consolidate programs/units and cut  costs. Third, it might be motivated by educational technology  professionals (instructional designers, technology and media  specialists, performance technologists, training developers, university  professors, etc.) who are seeking to identify the central theories and  principles that drive educational technology research and practice. My  main interest here is with the third context, but I feel compelled to  comment on the first two as well.
An academic discipline can be defined in an operational way as simply  any field of study or branch of knowledge that is typically taught and  research at the college or university level. Using that simple and  straightforward definition, one would conclude that educational  technology is a discipline, at least in North America, as there are  relevant courses and programs at many colleges and universities in  educational technology, instructional design, instructional systems,  instructional technology, learning design and technology, and so on.  These program prepare professionals for careers in many contexts,  including business and industry, higher education, secondary and  elementary education, and governmental and non-governmental agencies.  Positions in these contexts include school library media specialists,  technology coordinators, instructional designers, program evaluators,  training developers, training managers, performance technologists,  curriculum planners, among others. In addition to there being university  programs and recognized jobs in a wide variety of contexts, there are  professional associations that support the work these professionals,  including the Association for Educational Communications and Technology  (AECT), the International Society for Performance Improvement (ISPI),  the International Society for Technology in Education, the Instructional  Technology Special Interest Group of the American Educational Research  Association, and many more. Moreover, there are many journals and  professional publications that support the research and practice of  educational technology professionals.
Given the abundant evidence, one might wonder who would ask such a  question. Such a question could be a form of challenge or even a form of  disparagement by someone who simply does not understand or appreciate  the challenges and specific knowledge and skills required to effectively  plan, design, implement, evaluate, and manage instructional programs,  learning environments and performance support systems. One response to  such a person that I have found effective is to ask that person about an  educational goal he or she might have set for students. I then explore  how that person elaborates the goal in terms of specific objectives,  learning activities and assessments. This usually turns the conversation  into something productive and much less challenging and  confrontational. However, there is no cure for arrogance, and I have  also had to simply walk away from such discussions.
In response to those who pose the question because of cost-cutting  considerations and program consolidation, I can only say that it makes  sense to keep the conversation focused. It is one thing to cut costs and  consolidate programs. It is quite another to go to argue that the newly  merged mega-department reflects the real discipline and the merged  programs did not really reflect separate disciplines. One can concede  the need to cut costs without giving up the identity of a program or  discipline – and that is the best one can do once the economic planners  take over. In short, the justification for consolidating programs need  not include any claims about the legitimacy of a discipline. I urge  those who might be involved in such efforts to make this distinction  very clear to the cost cutters and program choppers.
Finally we start to get to the heart and soul of the question. What are  the theories and principles that drive our research and practice? We are  asking the question – not someone else who wants to eliminate or  disparage our program. We want to know what our core knowledge base is  and what the primary kinds of problems and issues are that define us as a  discipline. This is a legitimate form of the question, I think. I am  reminded of similar questions that arose in the early years of applied  computing in what is now the well-established software engineering  community. Much soul searching went on in response to computer  scientists were brow beating a group they viewed as having inferior  knowledge and skills (the first type of question indicated earlier).  That led those in the community to accept the question and go on to  define themselves in terms of knowledge and skills that were different  from those of traditional computer scientists. Our situation is somewhat  akin to that, but there are additional factors to consider. We work in  the education sector. Unfortunately there are many people who imagine  themselves as educational specialists simply because they managed to  survive or even thrive in a particular educational system. There are  some who think our principles are obvious, common sense ideas or perhaps  vague, feel-good notions. Others fail to understand and appreciate the  differences between basic research contexts and applied, real-world  settings that have constraints and unanticipated and dynamic factors  requiring attention.
So, what are the foundation and guiding theories and principles of  educational technology? There are very good books that one might consult  to begin answering this question. Among the more notable are: (a) a  classic text is Instructional Technology Foundations edited by Robert  Gagné; (b) a more recent classic is Principles of Instructional Design  by Bob Gagné, Walt Wager, Katharine Golas, and John Keller; (c) The  Conditions of Learning (4th ed.) by Gagné should be considered a  foundation piece; and (d) the International Encyclopaedia of Educational  Technology edited by Tjeerd Plomp and Don Ely is another good source.  One could also visit the Websites of the Association for Educational  Communications and Technology (www.aect.org) and the International Board  of Standards for Training, Performance and Instruction (www.ibspti.org)  and find pointers to other relevant sources and considerations.
In these short remarks, I want to add my initial take on our foundation.  I think our foundations come primarily from the learning of psychology,  broadly conceived to include communications theory and the role of  mental models and language. There are many principles on which we build  that can be located at this level, including, for example, the familiar  limitations of short term memory that has strong implications for the  design of units of instruction and computer interfaces. I am referring,  of course, to George Miller’s (1956) claim that people typically can  only hold about seven (plus or minus two) information chunks in  short-term memory at any given point in time (in the case of  administrators, it is minus two … in the case of digital happy teens, it  plus two … in the case of aging authors of blogs such as this, the  actual number approaches one). Figure  1 reflects one way to imagine the underlying foundations of our  discipline. There are others ways to depict educational technology, such  as layers (an onion metaphor) or pillars (a bridge metaphor), and so  on. If one were to examine a number of these representations, I am  convinced that there would be a great deal of similarity and overlap,  which is further evidence that educational technology is an important  discipline.
I close with my memory of what Bob Gagné once told me: “Our goal is to  help people learn better.” When one begins to reflect on that goal, one  will surely be left thinking that we have a  huge responsibility. It is  probably more productive to focus on that goal rather than spend time  worrying about whether or not educational technology is a discipline.
References
Gagné, R. M. (1985). The conditions of learning and theory of  instruction (4th ed.). New York: Holt, Rinehart, & Winston.
Gagné, R. M. (Ed.) (1987). Instructional technology foundations.  Hillsdale, NJ: Erlbaum.
Gagné, R. M., Wager, W. W., Golas, K., & Keller, J. M. (2005). Principles  of Instructional design (5th ed.). New York: Wadsworth.
Miller, G. A. (1956). The magical number seven, plus or minus two: Some  limits in our capacity for processing information. Psychology Review,  63(2), 81-97.
Plomp, T., & Ely, D. P. (1998). The international encyclopaedia  of educational technology (2nd ed.). Dordrecht: Springer.
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